Actor turned wellness guru who introduced world to vaginal steaming is to bring Goop brand to volatile magazine market
Gwyneth Paltrow, having conquered the worlds of acting, macrobiotic cookery and high-end fashion, is to launch a quarterly magazine published by Cond Nast. The magazine, named Goop after Paltrows lifestyle brand, will be available on newsstands from September.
The magazine will focus on wellness a trillion-dollar industry of which Paltrow has long been at the vanguard.
From its inception as an email newsletter in 2008, Goop has urged readers to take care of themselves, expensively, under the strapline urge the inner aspect. Goop has given advice on therapy, parenting, mysticism, sex, fashion, beauty, and kale-centric clean eating plans, many of which have been called into question by medical professionals.
Over the years many of Goops more unusual lifestyle suggestions vaginal steaming, sex bark, conscious uncoupling have won global headlines. Last year, its Christmas gift guide included a selection of crystals handpicked by the house shaman and a yurt costing $8,300.
Goop magazine is just the latest high-profile move in Goops recent, aggressive, expansion. Last week it was announced that Paltrow would host a one day wellness summit in Los Angeles in June with workshops and services including aura photography, crystal therapy and energy-boosting intravenous drips.
Earlier this month, the brand launched Edition 02, an artisanal $165 perfume with ingredients described as mystical, clairvoyant and homeopathic. Last September, it launched its own clothing line, Goop Label, selling blazers for $695 and shirts for $195.