Apples Billion-Dollar Bet on Hollywood Is the Opposite of Edgy

Days before Apple Inc. planned to celebrate the release of its first TV show last spring at a Hollywood hotel, Chief Executive Officer Tim Cook told his deputies the fun had to wait. Foul language and references to vaginal hygiene had to be cut from some episodes of , a show featuring celebrities such as Gwyneth Paltrow, Jessica Alba, Blake Shelton, and Chelsea Handler cracking jokes while driving around Los Angeles.

While the delay of was widely reported last April, the reasons never were. Edits were made, additional episodes were shot, and Apple shifted resources to another show. When was released in August, it didn’t make much of a splash. The early stumbles highlight the challenges ahead as Apple mounts an ambitious foray into showbiz. The company plans to spend $1 billion on TV shows over the next year and has hired a team that’s already bidding for projects against the biggest media companies in the world.

With $262 billion in cash and securities in its coffers, Apple has the money to make as much TV as anyone, but some in Hollywood are beginning to wonder whether it has a clear strategy. The most valuable company in the world, Apple is under the constant glare of regulators, reporters, and competitors. Furthermore, the people who use the hundreds of millions of Apple devices have pretty mainstream views about the brand’s appeal. Macs, iPhones, and iPads are also often in the hands of children—a group unsuited for much of the edgy programming that’s fueled the new golden age of television.

The secretive company says little about its plans. No one in Hollywood knows where the shows will be available to watch, how much they’ll cost, or even how Apple will publicize them. But in recent weeks, a visit to Apple offices in the Culver City suburb of Los Angeles has become as much a rite of passage for Hollywood producers, agents, and filmmakers as dining at Spago. So clues are beginning to emerge, based on interviews with more than a dozen people who’ve met with Apple executives or work there.

The company has had many fits and starts in Hollywood over the past two years, with as many as four different executives claiming to be responsible for its big move into Tinseltown. To lead the latest charge, Apple hired Jamie Erlicht and Zack Van Amburg, former heads of Sony Corp.’s TV studio. The two men have sterling reputations as key members of the studio that produced . They’ve hired other industry veterans to oversee the development of new shows. They also plan to hire at least 70 staffers—including development executives, publicists, and marketers—to fill out their division. “They are professionals with deep relationships with many of the people who make some of the best shows on TV today,” says Jon Avnet, who directed 10 episodes of Sony’s TV show .

Erlicht and Van Amburg have agreed to remake Steven Spielberg’s anthology series  with NBCUniversal and are in the bidding for another show, about morning TV show hosts played by Reese Witherspoon and Jennifer Aniston. Apple wants to have a small slate of shows ready for release in 2019. “I think for both NBC and Apple, it’s about finding that sweet spot with content that is creative and challenging but also allows as many people in the tent as possible,” says Jennifer Salke, president of NBC Entertainment.

However, Apple isn’t interested in the types of shows that become hits on HBO or Netflix, like —at least not yet. The company plans to release the first few projects to everyone with an Apple device, potentially via its TV app, and top executives don’t want kids catching a stray nipple. Every show must be suitable for an Apple Store. Instead of the nudity, raw language, and violence that have become staples of many TV shows on cable or streaming services, Apple wants comedies and emotional dramas with broad appeal, such as the NBC hit , and family shows like . People pitching edgier fare, such as an eight-part program produced by filmmaker Alfonso Cuarón and starring Casey Affleck, have been told as much.

Yet like Netflix Inc., Apple is thinking globally. The company hired Amazon.com Inc. executive Morgan Wandell to oversee its international division and is about to hire Jay Hunt to oversee development in Europe.

All this has led many producers to label Apple as conservative and picky. Some potential partners say they walk into Apple’s offices expecting to be blown away by the most successful consumer technology company in the world only to run up against the reality of dealing with a giant, cautious corporation taking its first steps into a new industry.

Apple isn’t the first tech company to underwhelm Hollywood. Yahoo! Inc. and Microsoft Corp. spent millions of dollars on TV shows before pulling back within a couple of years, frustrated by the slow pace of development and their inability to attract audiences. Even Amazon, at first considered a success story, is now drawing complaints from writers and producers over casting decisions and instances of buying scripts but not producing them. The online retailer also fired its studio chief in October over allegations of sexual harassment.

Streaming video is just one of many fronts in the global battle between technology titans. After years of flirting with Hollywood, Silicon Valley companies are finally writing big checks, spurring a doubling of video production over the past decade. Amazon spent an estimated $4.5 billion this year on movies and TV shows, while Facebook and YouTube will spend more than $1 billion each. Netflix, which plans to spend $8 billion in 2018, dwarfs them all.

Yet no one arouses more interest in Hollywood than Apple. One reason it quickly climbed the list of places to pitch new shows: the almost cult-like attachment many have for its phones. “Their brand is the most important thing,” says Avnet, who’s made shows for Snapchat and YouTube and is in the process of making one for Facebook.

By funding original shows, the company also can remind customers to think of the Apple TV streaming device before the Roku or Amazon Fire TV Stick and to use Apple’s year-old TV app instead of Amazon Prime Video or YouTube. With iPhone growth slowing, the company is looking to other divisions to deliver sales. ITunes, Apple Music, and the TV app are part of its services business, where CEO Cook wants to double revenue by 2020, to about $50 billion.

Yet Apple isn’t trying to compete with Walt Disney Co. or Netflix to become the biggest backer of TV shows and movies on the planet. Instead, the company wants its shows to complement those of other networks and streaming services that consumers already watch on Apple devices. Its new shows, however, will no longer be placed on Apple Music, which will limit its focus to music-related video.

Whether Apple can channel consumer demand in TV as well as it does in smartphones remains to be seen. Around the time Apple delayed the release of , its top brass also decided the TV unit should move up the release of , a reality competition series in which entrepreneurs pitched celebrity investors on their idea for an app, so it would make its debut on Apple Music in time for the company’s Worldwide Developers Conference in June. Apple execs loved the show and thought it would endear the tech giant to software writers. The show wasn’t supposed to be released for a couple of months, and there was no marketing plan in place—a vital step in the age of too much TV. Apple pressed ahead, and the show came and went with little fanfare beyond a couple of savage reviews. The show is “a bland, tepid, barely competent knock-off of ,” according to ’s Maureen Ryan. “There’s no reason” for Hollywood to lose sleep over it, she wrote. Apple is betting the same won’t be said about its broader TV strategy.

    BOTTOM LINE – Apple will spend $1 billion next year on programming for television. By sticking with mainstream shows, it could miss out on viewers who increasingly favor edgier fare.

    Read more: http://www.bloomberg.com/news/articles/2017-10-25/apple-s-billion-dollar-bet-on-hollywood-is-the-opposite-of-edgy

    Popular social media sites ‘harm young people’s mental health’

    Poll of 14- to 24-year-olds shows Instagram, Facebook, Snapchat and Twitter increased feelings of inadequacy and anxiety

    Four of the five most popular forms of social media harm young peoples mental health, with Instagram the most damaging, according to research by two health organisations.

    Instagram has the most negative impact on young peoples mental wellbeing, a survey of almost 1,500 14- to 24-year-olds found, and the health groups accused it of deepening young peoples feelings of inadequacy and anxiety.

    The survey, published on Friday, concluded that Snapchat, Facebook and Twitter are also harmful. Among the five only YouTube was judged to have a positive impact.

    The four platforms have a negative effect because they can exacerbate childrens and young peoples body image worries, and worsen bullying, sleep problems and feelings of anxiety, depression and loneliness, the participants said.

    The findings follow growing concern among politicians, health bodies, doctors, charities and parents about young people suffering harm as a result of sexting, cyberbullying and social media reinforcing feelings of self-loathing and even the risk of them committing suicide.

    Its interesting to see Instagram and Snapchat ranking as the worst for mental health and wellbeing. Both platforms are very image-focused and it appears that they may be driving feelings of inadequacy and anxiety in young people, said Shirley Cramer, chief executive of the Royal Society for Public Health, which undertook the survey with the Young Health Movement.

    She demanded tough measures to make social media less of a wild west when it comes to young peoples mental health and wellbeing. Social media firms should bring in a pop-up image to warn young people that they have been using it a lot, while Instagram and similar platforms should alert users when photographs of people have been digitally manipulated, Cramer said.

    The 1,479 young people surveyed were asked to rate the impact of the five forms of social media on 14 different criteria of health and wellbeing, including their effect on sleep, anxiety, depression, loneliness, self-identity, bullying, body image and the fear of missing out.

    Instagram emerged with the most negative score. It rated badly for seven of the 14 measures, particularly its impact on sleep, body image and fear of missing out and also for bullying and feelings of anxiety, depression and loneliness. However, young people cited its upsides too, including self-expression, self-identity and emotional support.

    YouTube scored very badly for its impact on sleep but positively in nine of the 14 categories, notably awareness and understanding of other peoples health experience, self-expression, loneliness, depression and emotional support.

    However, the leader of the UKs psychiatrists said the findings were too simplistic and unfairly blamed social media for the complex reasons why the mental health of so many young people is suffering.

    Prof Sir Simon Wessely, president of the Royal College of Psychiatrists, said: I am sure that social media plays a role in unhappiness, but it has as many benefits as it does negatives.. We need to teach children how to cope with all aspects of social media good and bad to prepare them for an increasingly digitised world. There is real danger in blaming the medium for the message.

    Young Minds, the charity which Theresa May visited last week on a campaign stop, backed the call for Instagram and other platforms to take further steps to protect young users.

    Tom Madders, its director of campaigns and communications, said: Prompting young people about heavy usage and signposting to support they may need, on a platform that they identify with, could help many young people.

    However, he also urged caution in how content accessed by young people on social media is perceived. Its also important to recognise that simply protecting young people from particular content types can never be the whole solution. We need to support young people so they understand the risks of how they behave online, and are empowered to make sense of and know how to respond to harmful content that slips through filters.

    Parents and mental health experts fear that platforms such as Instagram can make young users feel worried and inadequate by facilitating hostile comments about their appearance or reminding them that they have not been invited to, for example, a party many of their peers are attending.

    May, who has made childrens mental health one of her priorities, highlighted social medias damaging effects in her shared society speech in January, saying: We know that the use of social media brings additional concerns and challenges. In 2014, just over one in 10 young people said that they had experienced cyberbullying by phone or over the internet.

    In February, Jeremy Hunt, the health secretary, warned social media and technology firms that they could face sanctions, including through legislation, unless they did more to tackle sexting, cyberbullying and the trolling of young users.

    Read more: https://www.theguardian.com/society/2017/may/19/popular-social-media-sites-harm-young-peoples-mental-health

    5 Amazing Uses For Coconut Oil





     

    1 2 5
    What Is The Chinese
    Secret To Optimum
    Blood Pressure?
    Why This Is The
    Healthiest Oil On Earth?
    Click To Learn More
    100% of Your
    Vital Nutrition In
    Just 30 Seconds

    Most of us depend on prescribed drugs to remedy our pains and ailments – and while this can’t really be avoided, it is good that we must also experience the world of natural alternatives and homemade remedies.

    For example, there are lots of foods that can fight stomach problems and indigestion, and other ailments – the coconut oil is one of these most powerful remedy.

    In this slideshow, we would like to share you the top health benefits when using coconut oil.

    From fighting harmful bacteria to boosting the function of your brain and increasing stamina, the fatty acids found in the coconut oil help eliminate and destroy the harmful substances in our body and helps promote healthy cell growth.

    And while professionals recommend you to look for opinions and do regular checkups, the coconut oil can be safely added in your life because of its many benefits.

    Love Coconut Oil? Here are 5 AMAZING Uses For Coconut Oil. Coconut oil can be used for skin, hair, beauty & much more. Watch and find out what my favourite ways to use them are! Enjoy!

    Don’t forget to subscribe + like and comment below 🙂

    Watch the previous video –

    Stay tuned for new beauty, style and DIY videos. New videos every Wednesday and Saturday.
    Subscribe for FREE –

    Where else to find me:

    BLOG – Coming Soon
    FACEBOOK –
    INSTAGRAM – @ihsuraa
    SNAPCHAT – Aarushiiiiiiii – (*With 8 i’s)
    STUMBLEUPON – aarushijain3990
    TWITTER – @aarushijain29

    I Will Force You to Use These Recipes for Vaginal Burning Cure

    If You’re Experiencing recurring vaginal itching, vaginal infection, foul Vaginal Discharge & Vaginal Irritation, READ THIS IMMEDIATELY…

    Discover The Rare Leaves From South East Asia Jungle Help Get Rid of Vaginal Itching, Fishy Discharge, Yeast Infection and Bacterial Vaginosis Within Days…”

    smeall vaginal 3

    Click Here To Learn More!

    1 2 3
    What Is The Chinese
    Secret To Optimum
    Blood Pressure?
    Why This Is The
    Healthiest Oil On Earth?
    Click To Learn More
    Bring Your Old
    Battery Back To Life!
    4 5 6
    How To Survive In
    Bed & Nail Women
    Like A Rockstar!
    100% of Your
    Vital Nutrition In
    Just 30 Seconds
    How A 2000-Year-Old
    Nepalese Secret To Cure
    Your Sciatica in 7
    DAYS OR LESS

    I Will Force You to Use These Recipes for Vaginal Burning Cure

    read more
    Successful Experience in Vaginal Burning For Fast Relief!

    Follow us on our page on google+

    our page on fb

    Vaginal Infection Cure – Top 4 Remedies for fast relief!
    Persistent vaginal burning and itching? Constant pain and burning? Arghhhh! It is enough to drive any woman crazy. A vaginal infection, also known as a yeast infection or thrush, is a yeast infection and can affect any part of your body of dentures under the breast, vagina and the folds of the skin.

    Unfortunately, it is a high common infection in most women, because yeast thrives in dark, moist environments, leading to infections. As a former sufferer of yeast with expertise in this article, I will describe some of the priests who worked as a wife for me.

    Cure # 1: Garlic

    Garlic is one of the amazing healing of nature and a great enemy of yeast! It is also particularly effective for a vaginal infection. It is more effective when used raw and leave in the vagina for a few hours.

    Cure # 2: Yogurt

    Plain yogurt contains friendly bacteria, if for a vaginal infection that kill the yeast causing the symptoms disappear within a few days of help. You can eat every day, or applied directly to the infected area.

    Cure # 3: Honey

    Raw honey is a miracle cure for many infections and is particularly effective in treating a vaginal infection. A little difficult to handle, but works great. Apply raw honey on the affected area for a few minutes.

    Cure # 4: Apple Cider Vinegar

    Apple cider vinegar is very excellent for restoring the natural pH of the vagina and kills the Candida. Use to help add a little vinegar to a warm bath, give relief from the painful burning suite.

    All these remedies urgent supplies needed pain relief and soothing. This, together with a change in diet can permanently cure the cause of a yeast infection without any side effects and dramatically improve the overall quality of their natural life without drugs.

    I Will Force You to Use These Recipes for Vaginal Burning Cure